New retail park in Pszczyna – shopping close to home
A new 6,725 sqm retail park will open in Pszczyna in spring 2022. The investment will provide residents of the city and surrounding areas with a modern retail and service offer, tailored to local needs and global trends.
Well-known tenants – a rich and varied offer
Among the tenants of the new facility will be popular national and international brands:
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KiK
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Martes Sport
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KAES
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Hebe
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CCC
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Ladybug
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TEDi
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Pepco
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Dealz
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Media Expert
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KFC
The retail park in Pszczyna is a compact project that fits perfectly with the commercial strategy of retail chains, which are increasingly opening stores close to consumers’ homes.
Proven cooperation and efficient implementation
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Developer: PKB Inwest Construction
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General contractor: Strabag
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Commercialization: Scallier
“Convenience and a wide range of offers are the basic factors for the success of retail parks. They are built in well-connected locations, with the idea of fast, everyday shopping.”
– Bartosz Nowak, Managing Partner at Scallier
Practical solutions and sustainable infrastructure
Pszczyna’s customer convenience is also provided for:
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extensive communications infrastructure,
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parking spaces,
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bicycle stands,
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Electric car charging points.
Local format with great potential
“Retail parks are often built in locations where modern retail spaces are lacking. They are also convenient for customers who shop online – they can pick up their orders while doing their daily shopping.”
– Bartosz Nowak
Retail parks are currently the most popular format for retail development in medium-sized and smaller cities. Their popularity is growing rapidly and already the number of newly created retail spaces in parks exceeds that in classic shopping malls.
Trends confirmed by research
According to the EY Future Consumer Index (2021) study:
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56% of consumers want to buy fresh food in retail parks(up from 20%),
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51% choose packaged foods(up from 24%),
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27.5% buy cosmetics there(up from 21%).
In comparison, shopping centers recorded much lower values: 4%, 6% and 19.5%, respectively.
Pszczyna – a model example
“The retail park in Pszczyna is an example of a model asset. Recognized brands, convenient location and food offer with KFC make it not only a place for shopping, but also a space for leisure activities.”
– Bartosz Nowak
Thanks to their local character and flexible formula, retail parks are consolidating their position as important centers of local community life.
